Yes, you! You there, sitting in front of your computer reading this, you are to blame for what you complain about. The rise in dress sizes you can’t fit in, the fact that model scouts search models in front of Bulimia Institutes, that soaking cotton in orange juice seems to be an appropriate diet for certain size 0 gals out there.
You demand, the market merely reacts.
You might not be aware of it and never even buy teensy tinsy clothing, or endorse dieting as a lifestyle choice, but we know better. You really do want the Fashion World to be as it is. Because, really, if you wanted it differently, it’d change.
You demand, the market merely reacts. Logical conclusion – you don’t demand anything that the market hasn’t got on offer as of yet.
Whether this logic is compelling or not, or whether it even contains a grain of truth is irrelevant; you, as a consumer are made responsible, you are under attack, the Fashion Industry is hiding behind your conscience!
Kelly Cutrone, trademark of being brutally honest whether you care, like it, or not, at least seems to think that you’re responsible. Who is that person you ask? She’s one of the ones hiding behind your conscience, and oh-ironically she will also be a Jury member at this Season’s America’s Next Top Model. I allow myself to quote her, because quite truly paraphrasing would take away from the sheer delight her remark transmits :
“Society has a hyper emphasis on thin and that trend comes from the consumers — it does not come from the fashion industry. The fashion industry needs to make money, that’s what we do. If people said, ‘we want a 300 pound purple person,’ the first industry to do it would be fashion. You look at the Dove campaign in Times Square — it sticks out like a sore thumb. Those girls in the white T-shirts and underwear, next to Calvin Klein (and all the other fashion ads). As a consumer, it doesn’t make me want to buy Dove. I’m all for the real look, but as a consumer it doesn’t make me want to buy clothes.”
Setting aside hard facts such as that Dove has been incredibly successful with their campaigns, and that unlike Calvin Klein they aren’t selling underwear, and that in fact you might want to buy underwear modelled by girls your size ( whatever your size is) – Kelly Cutrone, has, in fact just managed to blame you for everything you blame the Fashion Industry for. An ingenious move, wasn’t this something extremely serious impacting on the bodies and psyche of women and men around the world every single day.
It is true that Fashion is a bit of a fairytale, when looking at an editorial we do like to see crazy dresses, ridiculous make-up and near ethereal figure, may they be big or small, coloured or not. The consumer doesn’t expect things to change from one day to another, or that Vogue ( which will definitely be the last) will be the first publication to use different ranges of garments, but we expect, want and cherish the small steps. That Marie Claire uses ‘real women’ ( casting their readers) in their shootings, that there are now mannequins on the market with bigger body forms, and that yes, Dove uses girls we at least feel we could find while walking across the street.
There is no need to ridicule the topic by aligning the demand for a variety of body sizes to the demand of a huge purple person- though, I’d personally love to see Barney wear Dior. Any takers?
Are we not asking, or is the Industry purposefully not listening?